Magnum Photos needed a new identity for their Print Room in London,
which didn't conflict with the established Magnum black square logo.
It also had to be versatile enough to work across their other projects.
The idea for the logo was taken from a range of stamps used on the
backs of their photograph collection. The identity was launched with
an exhibition of Jim Goldberg prints at the Print Room.
Work done at Foxall Associates.
© 2010 Kyle Tolley